Microsoft Ignite is an annual event gathering 25,000+ IT professionals to explore the latest tools, training, and networking opportunities in the tech industry. Microsoft asked us to connect with event goers with a dynamic, digital experience that encourages industry leaders to make the shift to Windows 10 and Office 365. 

We presented a number of interactive digital concepts, and the client landed on a reactive floor that leveraged the “Make the Shift” branding and Glyph to create a flock of starlings effect. The reactive floor display featured unique messaging to push attendees to make the shift to 365.

Creative Team
Allan Manasay – Creative Director
Noémie Love – Senior Copywriter
Santiago Bourges Waldegg– Digital Creative Director