BNSF West Coast Campaign
BNSF offers one of the largest intermodal networks in the US, and for 170 years, it has played a huge role in sustaining the nations economy. In 2020, BNSF asked us to come up with a campaign to promote West Coast Ports as the largest gateway between Asia and North America. And when paired with BNSF railway connections, customers shipping cargo gain seamless access to all major inland markets nationwide.
We docked (get it) on a simple, yet impactful digital campaign.
When you’re direct, you don’t waste time. You take the shortest route from Asia to the U.S.
When you’re direct, you have nothing to hide. Like the transparency of end-to-end tracking.
When you’re direct, you get the job done. Clients count on you for the most sailings to the largest ports with the most infrastructure.
When you’re direct, you attract the best. Your connections are BNSF plus the leading ocean and trucking carriers.
And when you’re direct, you get right to the port. The West Coast is the best coast for your business.
300x250 banner set for various audiences (BCOs, General messaging, NVOCCs). The full campaign included 300X600, 300X250, 160x600, and 728x90 placements.
Creative team
Noémie Wilson- Love – Senior Copywriter
Rosie Ulloa – Art Director