CAPITAL ONE SXSW 2016

The most important thing I learned: Celebrity appearances are ridiculously expensive. I'm currently trying to figure out how to  become a full-time celebrity—I'll let you know how that's progressing. Ok, let's get to the good stuff. 

For the second year in a row, Capital One was a super sponsor for SXSW 2016. Our goal this year was to give SXSW event goers something they'd never expect coming from a bank—and we did just that. Capital One had two locations – the renowned Antone's music venue and historic Graeber House on 6th street – delivering unique experiences through activations, live concert events and inspiring speakers sessions from celebrities like Common and Anthony Bourdain (FYI – Common is a total bad ass).

To say I was proud of our team is a huge understatement. We put together a highly successful and epic four-day event that had people coming in droves. It was something I won't soon forget. There were tons of moving parts to this 8 months-in-the-making project, but here are a few key findings that were pretty great:

• 151,000 social engagements  
• 23,800,000 social media impressions (YOWZA!)
• Coverage in 200+ news articles

Anyhoo. I'll stop talking this up and let the recap reel speak for itself.